Awards & Recognitions

Celebrating Excellence in Quality, Taste, and Brand Leadership

Superbrands Malaysia

2005 – 2006

Superbrands Malaysia is awarded by invitation only to brands that demonstrate outstanding market performance and strong consumer trust. Being recognised as a Superbrand affirms M&S Food’s leadership, credibility, and long-standing brand strength within the Malaysian market.

Singapore Taste Awards

2019 – 2020

The Singapore Taste Awards honour products with exceptional sensory quality and consistency. Evaluated by professional juries, this award recognises M&S products for their superior taste, overall quality, and excellence across regional and international markets.

Evaluation Focus:

Professional tasting by independent panels

Assessment of taste, aroma, and overall quality

Recognition of products with strong consumer appeal

International Taste Institute (iTQi), Belgium

2013, 2018 – 2020

The iTQi Superior Taste Award is evaluated by over 200 professional chefs and sommeliers from Europe’s most prestigious culinary institutions. M&S Food has received multiple 3-Star ratings, the highest level of recognition, reflecting exceptional sensory quality.

Evaluation Criteria:

First Impression

Visual Appearance

Aroma

Taste

Texture / Final Sensation

Each product is assessed independently using the International Hedonic Sensory Analysis method.

Monde Selection Quality Award

2017 - Present

Monde Selection is a globally recognised quality institute that evaluates products based on sensory, technical, and consumer-oriented criteria. M&S Food has been consistently awarded Gold recognition, affirming our products’ compliance with international quality standards.

Key Evaluation Areas:

Visual appearance and clarity

Aroma and flavour profile

Taste balance and mouthfeel

Overall product harmony and consistency