Awards & Certifications

Monde Selection

2017 - 2022

Since 1961 Monde Selection has been evaluating the quality of culinary, health and beauty culture all over the world. Each product is tasted and tested individually on numerous parameters carefully selected according to the product category and the expectations of the consumers. Every year, hundreds of evaluation sessions are organised during which the juries take the time to taste and analyse each product individually.

Monde Selection’s tasting sessions are based on organoleptic parameters applicable to each product such as the taste, visual aspect, aftertaste, mouthfeel and odour. The evaluation sessions are organised over a period of four months during which our juries taste a limited number of products per day to preserve their palate.

The quality of product is measured by:

The eye or visual aspect will determine the intensity, the look, typical features, sparkle and clarity of the product.

The nose will help one discover the smell and aromas.

The harmony between nose and length in the palate will allow a final overall judgement of the product.

The mouth will reveal the taste and the flavours of the product.

International Taste Award

2013, 2018-2020

At the Taste Institute, taste evaluations are done by independent professional taste experts. Products are tested by large panels amongst more than 200 Chefs & Sommeliers from the most prestigious European culinary associations. Jury members are selected based on their proven experience in tasting and in giving constructive feedback. Their talents are recognised in Chef & Sommelier competitions or by renowned institutions such as Le Guide Michelin or Gault & Millau.

Tasting process: Products are tested blindly, following a systematic approach based on the International Hedonic Sensory Analysis method. Products are prepared & served according to a strict protocol ensuring maximal objectivity. It is not a competition, each product is evaluated & scored on its intrinsic organoleptic quality.

The Sensory Evaluation results are presented in a PDF report that provides you with a quantitative overview of the performance of your product. It includes the overall score of your product and a detailed score on each of the 5 sensory criteria:

Singapore Taste Award


At the Singapore Taste Award, products are evaluated by professional juries in Europe. Winning an award at the Singapore Taste Awards is an honour and a symbol of a product with remarkable quality, granting it prestigious recognition in Singapore and around the world.


The tasting takes place in Europe (London or Paris). The sending address of the samples is given to you immediately after your registration. If you are outside of Europe, you can send your samples to USA or Singapore (by request after registration).


The jury is made up of professional buyers (importers and distributors), journalists and food and beverage specialists. Some of our members directly select products for the largest Asian distributors and more than 15,000 stores.

Superbrands Malaysia


Participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field. Attaining Superbrands status strengthens a brands position, adds prestige and reassures consumers and suppliers that they are buying the best brand in its category.

Superbrands elects a “Superbrands council” which selects brands and awards them the title of “Superbrands”. Some commentators have questioned the value of ranking brands that operate in different markets against each other.